Hij zal effectief van start gaan op 4 april dit jaar en zal werken vanuit Melbourne. Hij zal daar zijn toegevoegde waarde moeten leveren inzake social media. Facebook, Twitter, Youtube maar ook (nog steeds) kennis over Google zijn vandaag meer dan goud waard. Dat beseft ook Saab. Ze waren verbaasd hoe groot de aandacht voor hun nieuwste producten was. Honderdduizenden malen werd het nieuwe filmpje van de 9-5 combi en hun  IQon in-car infotainment system bekeken. En ook tijdens hun Independence Day was de aandacht immens. Ze kregen goed duizend nieuwe fans op Facebook... per uur!

Victor Muller stuurde Steven alvast een mailtje met het 'waarom' en vroeg SaabsUnited dat online te plaatsen.

> Steven,

It is a given that you have played a key role in saving Saab last year by mobilizing tens of thousands of enthusiasts to rally in support of the company. You have single handedly proven the importance social media has nowadays in situations like the one Saab went through. You became one of my most powerful allies in those trying times which now are fortunately behind us.

We have learned that with the right approach, a brand can be activated in ways which were inconceivable just a few years ago. As a result we have made you an offer to come and work for us at Saab so as to allow you to dedicate your talents to the company which made it in part also because of you.

I thank you for what you did as Saabsunited and welcome you to Saab Automobile, where you will continue to unite all of us who cherish this iconic brand. I wish the new owner of Saabs United and his committed crew all the success in the world and am confident that they will manage to enthuse countless avid Saabisti to support our brand and company in the years to come.

Victor >