Q1: What do you think of Microsoft's software in cars, and how do you think it will develop on the long term?

Microsoft has been making a huge push on the automotive front with Windows Embedded, which powers SYNC and a few other infotainment systems. The company is definitely ahead of the curve on that front and I think it has provided the foundation for companies to do very interesting things in their dashboards. I think Microsoft has done a great job and infotainment systems will only get better because of it.

 

Q2: What's your opinion when it comes to technology in cars? Do you think current software can handle as well entertainment as safety?

Absolutely. We've seen a lot of interesting innovation from companies both making in-car entertainment more interesting and safer as well. Tesla is looking to use the passenger airbag sensor to determine whether to allow interaction with the center console, Mercedes-Benz has LCDs that show two images simultaneously, and of course Ford has done a lot to further voice recognition in the car. These are just the beginning.

 

Q3: There have been a lot of rumours about the famous Apple iCar. What do you expect Apple to do in the carindustry?

I don't see Apple making its own car for a very, very long time. But, I could see them partnering with a manufacturer to exclusively include Apple technology in the car itself. And, if that goes well, maybe they'll branch off. (As they did with Motorola before the iPhone.)

 

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Q4: What do you drive yourself?

I'm lucky to have a number of options. My main car is a 2002 Subaru WRX, which I ice race and rallycross whenever I can. I also have a 1991 Toyota MR-2, which I've owned for 16 years now and I ride a 2005 Triumph Speed Triple. I also have a race kart. And no, I sadly don't have a lot of time to drive any of them.

 

Q5: What's the best gadget you can get in your car? What the best technology concerning to you?

GPS Navigation is still the best gadget in a car, and with connected devices providing the navigation it's getting even better thanks to the ability to provide gas prices, restaurant reviews, etc. etc. Bluetooth streaming audio is also a great addition.